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1995–2004
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Exel plc, formerly Exel Logistics (part of NFC plc), now part of DHL (Deutsche Post AG)
Joined Exel Logistics as junior graphic designer in 1995. Global brand guardian by 1998. In 1999 worked closely with Enterprise IG of London to develop a new visual identity for Exel plc. Created and authored electronic identity guidelines to accompany global rebranding. Following merger of Exel plc and Ocean plc in July 2000, implemented the second major identity change in twelve months, involving creative direction of Quadraphic Design (now Chaos) to design new logo. Devised and authored comprehensive electronic branding guidelines for newly merged company. In 2003 designed visual device depicting Exel's core values used in three subsequent annual reports. Designed visual themes for new Exel website in August 2004.
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